Ikea is partnering up with a charity campaign to convince shoppers that a new canine friend might be the perfect home accessory.
“Home for Hope” is an organization in Singapore that tries to find loving homes for abandoned dogs. While the charity has many followers on their social media accounts, most fans are already dog owners and therefore adoption rates are low.
The collective effort with Ikea aims to spread awareness by displaying life-size cutouts of adoptable pups in its furniture showrooms. Some dogs sweetly sit on couches or seem to linger in a kitchen waiting for a treat!
If shoppers see a furry friend that they wish to know more about, all they have to do is scan the QR codes attached to get a mini biography and information about the adoption process.
According to Business Insider, an Ikea store in Tempe, Arizona, is also utilizing the innovative plan to find homes for animals in need.
“We thought it was a perfect way to show people what their home would look like with a pet in it,” Becky Blaine, Ikea Tempe’s marketing director, told Business Insider.
In the Tempe location, all of the six animals featured at the home furnishing store were adopted from the Arizona Humane Society, and they plan to feature more cutouts at the end of the month.
In Singapore, eight of the dogs on display have found new homes, according to the Home for Hope website.